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LMU’s (Local Market Updates) is a small booklet that has a front which is usually in the theme of the current season. And two pages inside on market reports for the area and a back page which we change up now and then depending on what’s going on in the market.
Sometimes we have done a football card score sheets or DND adverts.
For this campaign, I aimed to capture the feeling that comes after New Year's and Christmas when people are a bit worn out from all the festivities. Since MG was celebrating their award win, I thought this theme would connect well.
I enjoy incorporating images of animals, as they tend to evoke a positive response from audiences.
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